Search the Community
Showing results for tags 'marketing'.
Found 1 result
Old-timey arms marketing videos are a great source of mirth. They're part time capsule, part content-free advertisement. I'm roughly dating this video to the early Reagan era. Operation Nimrod is mentioned and even a bit of footage from it is shown at 1:21. If you want to sell submachine guns, some sort of embassy crisis which ends in an SF raid. It worked for FN too. Curiously, the new HK G41 5.56mm rifle, which was introduced in 1981, is not mentioned. The description of the diopter sight as "easy to adjust" at 1:58 is debatable, but the idea that they're as easy to use as a scope is laughable. The comparison of the HK 91 against a bolt action rifle at 2:36 seems risible too, but remember that this was the 1980s. Most police unit snipers would still have been using bolt action rifles. Assuming that the police units had snipers at all. The demonstration at 3:20 is rather strange; supposedly the scope mount (which rather reminds me of the Warsaw Pact SVD scope mounts, incidentally) can hold zero if removed and re-attached. Why are they putting it on another rifle? Are we to believe that HK rifles are produced with such uncompromising precision that all of their rifles have the same point of impact relative to their scope mounts!? I'm guessing that either this was supposed to show the cross-compatible nature of the scope mounts on HKs (if you'd ever wondered what those little square wrinkle things in the top of the receiver were, now you know), and they didn't realize how strange this seemed. Because in the 1980s, putting a scope on a rifle wasn't a prerequisite like it is today. 3:40 is where the really funny claims start. Apparently the roller locking system of the G3 allows it to defy the conservation of momentum! Actually, G3s, compared to other 7.62 NATO self-loaders, have a rather violent recoil impulse that is the direct result of their very high bolt carrier velocity. When Sturgeon and I high-speed video-d an HK 21 (essentially the same weapon, but belt-fed), we clocked the bolt carrier going about twice as fast as the bolt carrier group of an AR-15. In fact, one of the many changes that either HK or CETME made to the relatively simple STG-45 design early in the development of the G3 was the addition of a counter-wrapped spring buffer in the stock to keep the bolt carrier from battering the receiver. Later, this was supplemented with a granulated tungsten buffer inside the bolt carrier. 4:15 starts the obligatory dirt test. Note that in these videos, whenever the weapon is immersed in crud, this is invariably done with the ejection port facing down. HK roller rifles are not particularly more resistant to debris ingress than other well-designed military rifles. Getting enough crud inside the works will stop them, same as anything else. In fact, HK resisted putting last-round hold opens on their weapons for just this reason (yes, it's a public forum. However, G3Kurz worked for HK for years, so when it comes to HKs, he knows whereof he speaks). The sequence starting at 6:54 is hilarious. You've got your slow, deliberate manipulation of the weapon components (a trope sadly lost in recent years from such videos), you've got your porno music, and you've got your porno 'stache. Yes, indeed, the HK-94 is adaptable to any situation. Even explosive ones! We are then treated to a talk about the P7 pistol, then HK's flagship model. They... slightly simplify the history of the gas-retarded blowback system, HK did not invent that. However, they did invent the cocking system so far as I know, and from the times I've shot it, it seems a good system. You know, if it weren't so hideously complex: And finally, a historical curiosity, there was a period when HK was the importer for the Benelli super 90.