Marsh

Hi Donward,
 
Zippo adverts from WW11 with the catchline "Lights every time". There are loads out there, particularly the adverts that focus on the device being windproof.
 
 
 
https://www.pinterest.com/pin/163325923963584488/
 
https://www.pinterest.com/pin/163325923963252344/
 
Just to reiterate. I do not believe that Shermans were referred to as Ronsons in a derogatory sense, nor Zippos for that matter.
 
cheers
Marsh

Hi Donward,
 
Zippo adverts from WW11 with the catchline "Lights every time". There are loads out there, particularly the adverts that focus on the device being windproof.
 
 
 
https://www.pinterest.com/pin/163325923963584488/
 
https://www.pinterest.com/pin/163325923963252344/
 
Just to reiterate. I do not believe that Shermans were referred to as Ronsons in a derogatory sense, nor Zippos for that matter.
 
cheers
Marsh

I have no intention of getting too involved in the "Ronson debate", nor complicate matters further.  However, have a look at at wartime advertising for Ronson's competitor, Zippo. You will find the expression "lights every time" WAS used as an advertising slogan, for Zippo.. In addition, I am pretty sure that I have seen a Nazi propaganda leaflet referring to Sherman's with the phrase "lights every time"
 
Just for the record, I do not think Sherman's were more likely to burn than other WWII tanks, especially once wet storage of ammunition came into use.
 
Cheers
Marsh

Thank you, Marsh. Our PutinTrollstm collective appreciate those kind words. 

LoooSer, thank you for posting some truly fantastic pictures; much appreciated and really thought provoking
 
cheers
Marsh

Hi,
 
My first post here.
 
I am absolutely fascinated by the Amarta, potentially the first successful MBT with an external gun mount. The ballistic protection, survivabilty and mobility are likely to be class leading. Firepower still an unknown, depending on the efficacy of the FCS.
 
The real question mark has to be about situational awareness, ergonomics and fightability. Situational awareness is the most difficult problem to solve. The crew are highly dependent on external optics and electronic sensors, The commander, now being low down in the hull of the tank, does lose some situational awareness. Even with effective electronics and optics, he is likely to suffer from kinesthetic orientation problems. The kind of technology incorporated in the auto-trackers used in the Merkava 3 and 4, plus the latest Japanese tanks, could compensate for kinesthetic disorientation. However, their is bound to be some loss of combat effectiveness without the occasional use of the Mark 1 eyeball, from an elevated position.   Unless the Russians have made a real breakthrough in the field of electronic sensors and optics that is.
 
cheers
Marsh